Sports giant Nike has designed an exclusive range of atheletic sneakers for women for Payless Shoes, with soccer players Brandi Chastain and Hope Solo, and volleyball player Logan Tom promoting the limited range at a New York City launch event.
The sneakers are customized to be comfortable in the gym as they have a gel-cushioning system called ‘G-Zone’ technology. Priced in the range of $19.99 to $34.99, the sneakers are perfect for branded discount market.
Clare Hamill, president of Exeter Brandsv said;
We saw this opportunity... to merge the elements of performance and style. At the same time, Payless was moving down the track of democratizing fashion and elevating what they’re doing... Those two pieces came together great.
The collaboration comes almost two years after a failed partnership with Wal-Mart Stores Inc, the world’s largest retailer.
The collaboration will definitely be a commercial success and is bound to become an instant hit among the middle class.
