Havaianas are the most happening thing in the footwear industry today.

Havaianas is Portuguese for Hawaiians.

These shoes were mostly worn by Brazilians and Hawaiians. These hot and slick looking Havainas are the coolest thing in the US footwear market.

Whether you call them sandals or flip-flops, it doesn’t really matter. This unique footwear, marketed by the BBDO, has become popular with people throughout the world. You can wear them with pretty much any informal wear, and these flip-flops will still look good on you.

Unique characteristics of this particular footwear:

* comfortable rubber sole
* keeps you cool
* marketed with Brazilian culture in perspective

You can log on to havaianas for design patterns and related information.

Most of these sandals cost little less than $20.